Now, more than ever, it is acceptable for men to spend as long as women in front of the bathroom mirror. And it is not uncommon for men to invest in a ‘guy liner’ or a semi-permanent brow treatment.

You only have to glance at male icons like David Beckham or Johnny Depp to realise that the modern day man also cares about his appearance, and semi-permanent procedures are fast becoming the most popular surgery-free route to an improved appearance.